Limited Run alleges 80 percent of clicks were coming from bots, and Facebook would only let the company change its name if it agreed to spend $2,000 or more in advertising a month.
Via a Facebook post, Limited Run announced the plan to delete its Facebook Page “in the next couple of weeks” and explained why. In advance of relaunching its service as Limited Run (previously known as Limited Pressing, as you can see above), which allows labels, musicians, and artists to create their own stores for selling digital and physical products, the company started to experiment with Facebook ads. The result was a massive failure.
While testing Facebook’s advertising system, Limited Run noticed it could only verify about 20 percent of the clicks that were supposedly being converted to users showing up on its Web site. After trying a few analytics services to figure out the remaining traffic, the company built its own software out of exasperation.